Lead Generation
January 29 @ 10:00 am - 11:00 am
Online Lead Generation (OLG) refers to the process of attracting and capturing potential customers or leads with engaging content and “special offers” via online channels.
This involves using digital marketing strategies to identify and engage with individuals who show an interest in a particular product, service, topic, issue or brand.
In this class, we will discuss important elements of online lead generation and how these combine to help attract the right type of customers online. You will leave this class with an understanding of how Online Lead Generation works and see examples of some basic and some more sophisticated processes to help create more opportunity for your small business or non-profit organization.
Hosted By: Erik Bunaes, Endorphin Digital Marketing