GOVOLOGY: Methods for Communicating Your Past Performance to Accelerate Government Sales
June 16 @ 1:00 pm - 2:30 pm
Enter the code: VBOCR26 when you register!
If you’re looking for practical strategies to better position and communicate your company’s experience and past performance, this training session will transform the way you market and differentiate your business. In this fast-paced and educational session, you’ll learn why many companies struggle to effectively market their experience and how to avoid common positioning mistakes that lead to limited differentiation. Through real-world examples, participants will learn how to map the value of past performance and strategically “bridge” that value to strengthen market position, increase perceived maturity, and better communicate capabilities to prospective clients and partners.